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Privacy Policy of MIWE Michael Wenz GmbH

Data protection at a glance

General information

Hereinafter, we will inform you of what happens to your personal data when you visit this website. Personal data are all data by means of which you can be personally identified. For more information on data protection, please read the privacy policy below.

 

Information on the controller

The controller responsible for the processing of the data on this website is:
MIWE Michael Wenz GmbH
Michael-Wenz-Straße 2-10
97450 Arnstein, Germany

Phone: +49 9363 68-0
E-mail: contact@miwe.de

Contact for data protection: contact@miwe.de

Controller means the natural or legal person, that, alone or jointly with others, determines the purposes and means of processing of personal data.

 

Data collection on our website

How we collect your personal data

Your data will be collected if and when you provide them, e. g. data you enter in a contact form.

Other data are automatically recorded by our IT systems when you visit our website or upon your consent, including without limitation technical data (e. g. your browser, operating system or the time at which you visited our website). Such data will be automatically collected as soon as you access our website. Some data will be collected by various technologies after you gave you consent in the consent banner.

Purposes for which we use your data

Some of these data are collected in order to guarantee that our website can be displayed and operated properly. Other data may be used to analyse your user behavior or, for example, for answering requests.

Your rights regarding your data

We would first like to inform you about your rights as a data subject. Your rights are set out in Art. 15-22 of the GDPR. These include:

  • The right to information (Art.15 of the GDPR),
  • The right to erasure (Art. 17 of the GDPR),
  • The right to rectification (Art.16 of the GDPR),
  • The right to data portability (Art. 20 of the GDPR),
  • The right to the restriction of data processing (Art. 18 of the GDPR),
  • The right to object to data processing (Art. 21 of the GDPR).

If you wish to assert any of these rights, please contact: contact@miwe.de. Please use the same contact details if you have any questions about data processing in our company or if you wish to revoke a consent you have previously given. You also have the right to file a complaint with a data protection supervisory authority.

 

Analysis tools and third-party tools

When you visit our website, your browsing behavior can be analyzed for statistical purposes. For this purpose, we mainly use analysis programs.
For more detailed information on such analysis programs please read the following privacy policy.

 

Hosting and Content Delivery Networks (CDN)

Third-party hosting

This website is hosted by a third party (host). The personal data collected on this website will be stored on the host’s servers. These data may include without limitation IP addresses, contact requests, meta data, communication data, contract data, contact data, names, website access and other data generated via a website.

We use a host in order to fulfill contracts with potential or existing customers (Art. 1(1)(1)b of the GDPR) and in order to be able to have a professional provider provide a fast and efficient website (Art. 6(1)(1)(f) of the GDPR, section 25(2) of the German Telecommunication-Telemedia Data Protection Act (TTDSG).

Our host will only process those of your data that are required to fulfill the host’s performance obligations and the host will follow our instructions with regard to these data.

Our host is:

Dynamic Lines GmbH
Frundsbergstraße 1
80634 Munich, Germany

 

Conclusion of a processing contract

In order to guarantee that your data are processed in compliance with data protection regulations we concluded a processing contract with our host.

 

General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially, in accordance with statutory data protection regulations and with this privacy policy.

During your use of this website, we collect some of your personal data. Personal data are data by means of which you can be personally identified. This data privacy statement explains the type of data we collect and the purposes for which they are collected and used.

 

Storage period

Unless any specific storage period is stipulated in this privacy policy, we will store your personal data until the purpose for which they are stored ceases to exist. If you make a justified request for erasure or withdraw your consent to the processing of your data, your data will be erased unless there are other legally admissible reasons or obligations based on which we store your personal data, e.g. storage periods for tax law or commercial law purposes; in the latter case, your data will be erased as soon as these reasons or obligations cease to exist.

 

Data protection officer required by law

We appointed a data protection officer for our company.

atarax Unternehmensgruppe
An der Schütt 26
91074 Herzogenaurach, Germany

E-Mail: contact@miwe.de

 

Purpose and legal basis of the data processing

The provisions of the GDPR as well as all other applicable provisions of data protection law are complied with when your personal data are processed. The legal basis for data processing is in particular Art. 6 of the GDPR.

We will use your data for the initiation of business relationships, for the fulfillment of contractual and legal obligations, for the execution of contracts or in accordance with your consent. Before you grant your consent, we inform you of the purposes for which your data will be processed and of your right to object. For more details, please refer to the relevant sections of the privacy policy.

 

Transfer to third parties

We will only transfer your data to third parties in accordance with statutory provisions or based on your consent. Apart from the above, no data are transferred to third parties unless we are obliged to do so by mandatory provisions of law (transfer of data to external bodies such as supervisory authorities or law enforcement agencies).

 

Data recipients/categories of recipients

Within our company we make sure that your data are only disclosed to persons who need these data to meet contractual or legal obligations.

In specific cases IT service providers support our departments in the performance of their duties. The contracts necessary in accordance with data protection regulations have been concluded with all service providers.

 

Information on the transmission of your data to the USA and other third countries

Our website includes tools provided by companies located in the USA or other third countries with uncertain data protection regulations. If and when these tools are activated, your personal data may be transmitted to and processed in such third countries. We would like to inform you that those countries do not have the same level of data protection as the EU. If and when you accept the purposes and content banners you also accept that your data may be processed in the USA, depending on the provider, and this acceptance is deemed to be your explicit consent as stipulated in Art. 49(1)(1)a of the GDPR. The European Court of Justice finds that the USA are a country with a data protection level that is deemed insufficient in accordance with EU standards. In particular, there is the risk that US authorities process your data for control and monitoring purposes, maybe even without any available remedies. To the extent possible, we guarantee compliance with the European data protection level by concluding the EU Standard Contractual Clauses.

 

Withdrawing your consent to the processing of your personal data

Many data processing activities are subject to your express consent. You may withdraw such consent at any time. The withdrawal does not affect the legality of the processing carried out on the basis of the consent previous to the withdrawal.

 

Right to object to the collection of data on grounds relating to a person’s particular situation and to direct marketing (Art. 21 of the GDPR)

IF YOUR DATA ARE PROCESSED BASED ON ART. 6(1)(1)(E) OR (F) OF THE GDPR, YOU SHALL BE ENTITLED AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION AND TO ANY PROFILING BASED ON THESE PROVISIONS. PLEASE REFER TO THIS PRIVACY POLICY FOR THE LEGAL BASES FOR PROCESSING. IF YOU OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA, WE SHALL NO LONGER PROCESS THESE DATA UNLESS WE ARE ABLE TO DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR FOR THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION IN ACCORDANCE WITH ART. 21(1) OF THE GDPR).
WHERE YOUR PERSONAL DATA ARE PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING, WHICH INCLUDES PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. AFTER YOUR OBJECTION TO THE PROCESSING OF YOUR PERSONAL DATA, WE WILL NOT USE YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES (OBJECTION IN ACCORDANCE WITH ART: 21(2) OF THE GDPR).

 

SSL and/or TLS encryption

We use suitable technical and organizational measures in order to protect the data we store against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security levels are continually verified and adjusted to new security standards, if any, together with security experts. For security reasons and for the protection of the transfer of confidential contents, such as orders or requests you send to us as the operators of this website, this website uses SSL and/or TLS encryption. You will know that a connection is encrypted when the address bar of your browser changes from „http://” to „https://” and when the lock symbol appears in your browser.

As long as SSL and/or TLS encryption is activated, the data you send cannot be read by third parties.

You may also use alternative methods of communication (e. g. ordinary mail).

 

 

Data collection on our website

Cookie consent with Cookiebot

Our website uses the cookie consent technology provided by Cookiebot in order to obtain your consent to the storage of certain cookies on your end-device and in order to document such consent in accordance with data protection regulations. This technology is provided by Cybot A/S, Havnegade 39, 1058 Kopenhagen, Denmark (hereinafter referred to as „Cookiebot“).

If and when you access our website, a connection to Cookiebot’s servers is established in order to obtain your consent and other declarations regarding the use of cookies. Thereafter, Cookiebot will store a cookie on your browser in order to allocate your consent or any withdrawal thereof to your browser. The data so collected will be stored until you request their erasure, you delete the Cookiebot cookie or the purpose, for which your personal data are stored ceases to exist. Mandatory statutory storage periods, if any, shall remain unaffected thereby.

We use Cookiebot in order to obtain the statutory consent to the use of cookies and such use is required in order to provide the necessary functions. The legal basis is Art. 6(1)(1)(f) of the GDPR and section 25(2) of the TTDSG.

 

Cookies (Art. 6 (1)(1)a and of the GDPR and section 25 (1 and 2) of the TTDSG)

Server log files

In so-called server log files, the provider of the website automatically collects and stores information that is automatically transmitted to us by your browser, including:

  • type and version of browser;
  • operating system;
  • referrer URL;
  • hostname of the accessing computer;
  • time of the server request;
  • IP address.

 

These data will not be combined with other data sources.

The legal basis is your consent (Art. 6(1)1)(f) of the GDPR and section 25(2) of the TTDSG). The operator of the website has a legitimate interest in the display of the website that is free from technical errors and in the optimization of the website; for this purpose, the server log files need to be captured. After 30 days at the latest, the data will be erased and are not available anymore.

 

Contact form

If you send a request using our contact form, we will store the data you entered in this contact form, including your contact data, in order to process this request and any subsequent requests. We will not disclose these data without your consent.

Your data will be processed based on Art. 6(1)(1)(b) of the GDPR to the extent your request relates to the execution of a contract or is required for the performance of pre-contractual activities. In all other cases, your data will be processed based on our legitimate interest in the effective processing of requests we receive (Art. 6(1)(1)(f) of the GDPR) and/or based on your consent (Art. 6(1)(1)(a) of the GDPR),

observing the principles of data economy and data reduction as we only request the data that we absolutely need to contact you. As a general rule, these data only consist of your e-mail address and of the field in which you type your message. All other fields are voluntary and may be filled-in optionally, e.g. in order to help us to answer your questions individually.

We will store the data you enter in the contact form until you request that they be erased, withdraw your consent or the purpose of processing no longer exists (e. g. after the processing of your request is completed). Mandatory legal provisions, including without limitation retention periods, shall remain unaffected.

 

Order of posters

Additionally, you may order posters free-of-charge using the contact form. In this case, as well, we only request data that are necessary for sending you the posters, including without limitation e-mail address for questions and your address for shipment. The legal basis is the fulfillment of contractual obligations in accordance with Art. 6(1)(1)(b) of the GDPR).

These data, as well, will be erased upon your request and after the purpose for which they were collected no longer exists, i.e. after shipment of the poster and after expiry of all related statutory storage periods.

 

Requests made by e-mail, telephone or fax

If you contact us via e-mail, telephone or fax, your request including any personal data derived therefrom (name, request) will be stored and processed for the purpose of handling your request. We will not disclose these data without your consent.

Your data will be processed based on Art. 6(1)(1)(b) of the GDPR to the extent your request relates to the execution of a contract or is required for the performance of pre-contractual activities. In all other cases, your data will be processed based on our legitimate interest in the effective processing of requests we receive (Art. 6(1)(1)(f) of the GDPR) or based on your consent (Art. 6(1)(1)(a) of the GDPR).

We will store the data you disclose to us when you contact us until you request that they be erased, withdraw your consent or the purpose of processing no longer exists (e.g. after the processing of your request is completed). Mandatory legal provisions, including without limitation statutory retention periods, shall remain unaffected.

 

Social media

Links to social media

This website contains links to social media services provided by Instagram, Xing, LinkedIn, Facebook, Twitter and WhatsApp. The links to social media are marked by their logos. If you click on these links you will be redirected to our sites on the relevant social media service. When you click on a social media link, a connection to the servers of such social media service will be established. In connection therewith, the information that you visited our website will be transmitted to the servers of such social media service. In addition, other data will be transmitted to the provider of the social media service, including without limitation:

  • the name of the website which contains the link you clicked
  • date and time you entered the website and/or clicked on the link
  • information on your browser and operating system
  • IP address


If you are logged-in to your social media account when you click on the link, the provider of the social media service may identify your user name and maybe even your real name based on the data transmitted and may allocate such information to your personal user account with this social media service. You may prevent the allocation to your personal user account by logging out from your social media account before clicking on the link.

The servers of the social media services are located in the USA and other countries outside the European Union. This means, the social media service provider may process your data in countries outside the European Union. Please note that companies located in these countries are subject to data protection regulations that do not provide the same level of protection for personal data as the laws applicable within the European Union.

Please note that we cannot influence scope, type and purpose of the data processing effected by the social media service provider. For more information on the use of your data by the social media services embedded in our website, please refer to the privacy policy of the relevant social media service.

Instagram plugin

This website contains functionalities and plugins provided by Instagram. These functionalities are provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If and when you visit a page on our website that contains such plugin, your browser directly connects to Meta’s servers when the button is activated. Meta will transmit the content of the plugin to your browser and your browser will embed it in the website.

Therefore, we deactivated the plugin and only after you gave your consent via the consent banner will the plugin be activated and start to collect your data, irrespective of whether you are logged into the service or not or even of whether you have an account or not.

By activating the plugin, the provider receives the information that you accessed the relevant page of our website. If you are logged into your account, the provider can allocate your visit to your account immediately, even if you do not activate the button or interact with the feed. If and when you interact with the plugins, e.g. if you click on the button or post a comment, the relevant information will be transmitted from your browser to the provider immediately and stored by the latter.

Even if you do not have an account, the provider may collect your data, including without limitation your IP address. The purpose and scope of the data collection and their processing and use by Meta well as your relevant rights and settings regarding the protection of your privacy are explained in the provider’s data protection notices.

If you do not wish that the provider collects your data via our website, you have to logout from your account before you visit our website and give your consent. In addition, you may install add-ons to your browser to block the provider.

The legal basis is your consent in accordance with Art. 6(1)(1)(a) of the GDPR and section 25(1) of the TTDSG.

To the extent the tool described above collects and transmits to Meta and/or Instagram personal data, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are joint controllers of the processing of these data (Art. 26 of the GDPR). However, we are only joint controllers in relation to the collection of your data and the transmission thereof to Meta and/or Instagram. We are not joint controllers regarding the processing of your data by Meta and/or Instagram. Our joint obligations have been stipulated in a joint controller agreement. For the text of this agreement, please go to: https://www.facebook.com/legal/controller_addendum. In accordance with this agreement, we are responsible for providing data protection information relating to the use of the Meta and/or Instagram tool and for implementing the tool on our website in a manner that is secure in accordance with data protection regulations. Meta is responsible for the data security of the Meta and/or Instagram products. You may assert your rights (e.g. information requests) regarding the data processed by Meta and/or Instagram by contacting Meta directly. If you assert your rights by contacting us, we are obliged to forward your request to Meta.

The transmission of data to the USA is based on the EU Standard Contractual Clauses. For more details, please go to: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

For more information please see Instagram’s privacy policy at https://instagram.com/about/legal/privacy/.

You may withdraw your consent at any time by changing and/or withdrawing your consent in the consent banner:

Analysis tools and marketing

Google Tag Manager

This website uses the Google Tag Manager provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. This service manages website tags via a user interface. The tool Tag Manager, which implements the tags, is a domain without cookies. This means in more detail: No cookies are used at all and no personal data are collected. The Google Tag Manager initiates other tags which collect data. However, Google Tag Manager does not access these data. Any deactivation made on domain or cookie level remains valid for all tracking tags implemented by the Google Tag Manager.

For more information, please go to http://www.google.com/tagmanager/use-policy.html.

In addition, Google Tag Manager contains the following subservices so that Google Tag Manager and its subservices are embedded based on your consent (Art. 6(1)(1)(a) of the GDPR and section 25(1) of the TTDSG). Your rights of withdrawal are included in the description of the individual subservices. Should you object to one of the subservices, such objection will be automatically extended to all other subservices contained in the Google Tag Manager.

In connection with these services, the collected data may be transmitted to a country outside the European Union and the European Economic Area or to a country without a reasonable data protection level. If your data are transmitted to the USA, there is the risk that US authorities process them for control and monitoring purposes without offering you any legal remedies. However, we will take the available measures that are required in accordance with data protection regulations in accordance with Art. 44 et seqq. of the GDPR in order to guarantee an adequate level of data protection in foreign countries.

Google Analytics

On our website, we use the tracking tool Google Analytics provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland. Through the use of this tool, your user interactions with our website are collected and systematically evaluated.

In this process, the following data relevant to you are stored:

  • IP address
  • User data
  • Click path
  • App updates
  • Browser information
  • Device information
  • JavaScript support
  • Visited pages
  • referrer URL
  • Downloads
  • Flash version
  • Location information
  • Purchase activities
  • Widget interactions
  • Date and time of access


On this website, we activated the functionality IP anonymization. This means, Google will shorten your IP address within the member states of the European Union or in other countries which are parties to the Agreement on the European Economic Area before transmitting them to the USA. The complete IP address is only transmitted in exceptional cases to a Google server in the United States where it is abbreviated. Google will use such information in the name of the operator of this website in order to analyze how you use the website, to prepare reports on the website activities and to render other services to the operator of the website in connection with the use of the website and of the internet.

The legal basis for the processing of your personal data is your consent (Art. 6(1)(1)(a) of the GDPR and section 25(1) of the TTDSG). You may withdraw your consent at any time by changing and/or withdrawing your consent in the consent banner:

The purpose of the processing of your personal data by Google Analytics is to analyze how visitors interact with our website. The analysis of these data allows us to optimize our website and increase its user-friendliness.

We erase or anonymize the data collected through Google Analytics once these data are no longer required for our purposes, which will be after 14 months.

This service may transmit the data collected to another country. Please note that this service may transmit the collected data to a country outside the European Union and the European Economic Area or to a country without a reasonable data protection level. If your data are transmitted to the USA, there is the risk that US authorities process them for control and monitoring purposes without offering you any legal remedies. However, we will take the available measures that are required in accordance with data protection regulations in accordance with Art. 44 et seqq. of the GDPR in order to guarantee an adequate level of data protection in foreign countries.

In addition, you can prevent the collection and processing of your data by Google by downloading and installing the browser plugin at https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please go to Google’s privacy policy at https://support.google.com/analytics/answer/6004245?hl=de.

Google Ads

The operator of this website uses Google Ads. Google Ads is an online advertising tool provided by Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display ads on the Google search engine or on third-party websites if the user enters certain search terms in Google (keyword targeting). In addition, targeted ads may be displayed based on the user data stored by Google, e.g. location and interests (target group targeting).

We, as website operators, may analyze these data quantitatively by, for example, analyzing which search terms lead to the display of our ads and how many ads generated actual clicks.

The legal basis for the use of Google Ads is your consent (Art. 6(1)(1)(a) of the GDPR and section 25(1) of the TTDSG). You may withdraw your consent at any time by changing and/or withdrawing your consent in the consent banner: 

The transmission of data to the USA is based on the EU Standard Contractual Clauses. For more details, please go to: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google Remarketing

This website uses the functionalities of Google Analytics Remarketing The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

With the remarketing function, we can present users of our website with ad impressions on other websites within the Google Ad network (“Google Ads” or those on other websites) in the Google Search or on YouTube, based on their interests. To accomplish this, the users’ interaction at our website is analyzed – for example, the offers in which the user has expressed an interest – to be able to display targeted advertising on other websites even after the visit to our own website. Google does this by storing a piece of data in the browsers of users who visit certain Google services or websites in the Google display network. Through the use of this piece of data, known as a “cookie”, the visits of these users are registered. This piece of data is used as a unique identifier of a web browser on a specific terminal and not to identify a person. In connection with the use of Google Ads Remarketing, we collect and process the following data: Pages visited, IP address, duration of the visit, other information on the use of websites, contents on the user’s interests. In addition, the target groups for advertising established by Google Remarketing may be connected with the cross-device functionalities of Google. This way, advertising messages, that are personalized and related to your interests and that are adjusted to you based on your past use and browsing behavior on any end-device, e.g. your mobile phone, may be displayed to you on any other of your end-devices, e.g. tablet or PC.

In addition, you can configure your browser accordingly to prevent third-party advertisements. You can also permanently prevent Google from tracking by using a plug-in that is suitable for all popular web browsers. Please go to https://support.google.com/ads/answer/7395996 to start the download.

Your data will be transmitted to Google for evaluation. If you have a Google account, Google can also compile the data it receives from its tracking activities. In order to establish target groups, we use, among others, the customer reconciliation provided by Google Remarketing. This means, we transmit certain customer data (e.g. e-mail addresses) from our customer list to Google. If these customers are users of Google and logged into their Google account, suitable ads will be displayed to them within the Google network, e.g. YouTube, Gmail or in the search engine.

This means, your data are transmitted to a third country so there is the risk that US authorities process them for control and monitoring purposes without offering you any legal remedies. However, we will take the available measures that are required in accordance with data protection regulations in accordance with Art. 44 et seqq. of the GDPR in order to guarantee an adequate level of data protection in foreign countries.

The data collected by means of this procedure will be erased once these data are no longer required for our purposes. In our case, this will occur within no more than 14 months.

For more detailed information on Google as well as Google’s privacy policy, please go to: www.google.com/privacy/ads /

The legal basis for the use of Google Remarketing is your consent (Art. 6(1)(1)(a) of the GDPR and section 25(1) of the TTDSG). You may withdraw your consent at any time by using the relevant functionality in the Cookie section of this privacy policy.

Google Conversion Tracking

Our website uses Google Conversion Tracking. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

By using Google Conversion Tracking, Google and we are able to detect whether the user executed certain activities. We may, for example, analyze which buttons on our website were clicked and how often and which products were viewed or purchased more often. This information is used to prepare conversion statistics. We are informed of the entire number of users who clicked on our ads and of the actions they took. Your interactions are measured in comparison with ads placed at Google. In this process, whenever you click on one of our ads placed at Google, a cookie is deposited on your browser. This is used to track your further activity regarding the product displayed in the advertisement (conversion tracking). Using these data, we can measure the effectiveness of our promotional campaigns. We collect the following data: Ads you clicked on, IP address, web request, user data, cookie ID, date and time of access, cookie information, error URL, type and language of browser.

The legal basis for the use of Google Conversion Tracking is your consent (Art. 6(1)(1)(a) of the GDPR and section 25(1) of the TTDSG). You may withdraw your consent at any time by changing and/or withdrawing your consent in the consent banner: 

In addition, you can configure your browser accordingly to prevent third-party advertisements. You can also permanently prevent Google tracking by using the appropriate plug-in for current web browsers that you will need to download and install here: https://support.google.com/ads/answer/7395996

Your data will be transmitted to Google for evaluation. If you have a Google account, Google can also compile the data it receives from its tracking activities. This means, your data are transmitted to a third country so there is the risk that US authorities process them for control and monitoring purposes without offering you any legal remedies. However, we will take the available measures that are required in accordance with data protection regulations in accordance with Art. 44 et seqq. of the GDPR in order to guarantee an adequate level of data protection in foreign countries.

The data collected by means of this procedure will be erased once these data are no longer required for our purposes. In our case, this will occur within no more than 14 months.

For more detailed information on Google as well as Google’s privacy policy, please go to: http://www.google.com/privacy/ads/

Google DoubleClick

This website uses the functionalities of Google DoubleClick. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “DoubleClick”).

DoubleClick is used in order to present you ads that are related to your interests throughout the entire Google ad network. With the assistance of DoubleClick, these ads can be tailored to the relevant viewers particular interests. This means, our ads can be displayed in Google search results or in advertising banners connected to DoubleClick.

In order to display users ads that correspond to their interests, DoubleClick must be able to identify the user and allocate to him/her the websites visited, clicks made and other user behavior. In order to do so, DoubleClick uses comparable recognition technologies, e.g. device fingerprinting and individual IDs. The information collected is used to put together a pseudonymous user profile in order to be able to display to the user ads that interest him/her. DoubleClick Cookies helps Google and its partners to display ads based on previous visits of websites. The information so collected is transmitted to and stored on Google’s servers in the USA where they are analyzed.

The legal basis for the use of Google DoubleClick is your consent (Art. 6(1)(1)(a) of the GDPR and section 25(1) of the TTDSG). You may withdraw your consent at any time by changing and/or withdrawing your consent in the consent banner: 

For more information on your rights to object to ads displayed by Google, please go to: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

Newsletter

If you wish to subscribe to the newsletter offered on the website, we need your e-mail address and information enabling us to verify that you are indeed the owner of the stated e-mail address and that you agree to receive the newsletter. We will not collect any additional data and/or we will only collect data you disclose voluntarily. We will use these data for the transmission of the information requested exclusively and will not disclose them to any third party.

We apply the so-called double opt-in procedure for our newsletter. This means, you will only receive marketing materials via e-mail if you expressly confirmed beforehand that we are to activate the newsletter service. We will send you an e-mail and ask you to click on the link contained therein, thereby confirming that you wish to receive our newsletter at this e-mail address.

The legal basis for the processing of the data entered into the newsletter registration form is your consent (Art. 6(1)(1)(a) of the GDPR and section 25(1) of the TTDSG)). You may revoke at any time your consent to the storage of your data and/or of your e-mail address and to the use of such data for the dispatch of the newsletter. Please use the unsubscribe link in the newsletter. The processing of your data until such withdrawal shall remain legally admissible.

Please note that there will be personal tracking in connection with the newsletter and that you consent thereto by subscribing to our newsletter (Art. 6(1)(1)(a) of the GDPR and section 25(1) of the TTDSG)). For this purpose, we use the services provided by MailChimp. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service which can be used to organize and analyze the sending of newsletters. If you enter data in order to subscribe to the newsletter, e.g. your e-mail address, these data will be stored on MailChimp’s servers in the USA. Please note that your consent expressly contains your consent to the transmission of your data to the USA (Art. 49(1)(1)(a) of the GDPR). In addition, we and the provider agreed on the EU Standard Contractual Clauses.

With MailChimp, we are able to analyze our newsletter campaigns. If and when you open an e-mail that was sent using MailChimp, a file contained in such e-mail, a so-called web beacon, connects with the servers of MailChimp in the USA, allowing them to determine whether the newsletter was opened and which links were clicked on. In addition, technical information is collected, e.g. time of access, IP address, browser type and operating system. This information cannot be allocated to the recipient of the newsletter. They are used exclusively for the statistical analysis of newsletter campaigns. The results of the analysis may be used in order to tailor future newsletters better to the users’ interests.

In addition, based on your consent to the receipt of the newsletter and the related newsletter tracking, we use UTM parameters in order to gain an impression, via personal tracking, what contents of the newsletter you are interested in. To the extent these data are collected as personal data, they are stored in a user profile in order to help us to assist you individually and based on your individual interests, if required.

However, if you do not wish to be tracked or your data to be analyzed, you must unsubscribe from our newsletter. We will provide the unsubscribe link in every newsletter.

We and/or the newsletter service provider will store the data you provided in connection with your subscription to the newsletter until you unsubscribe from the newsletter (= withdrawal of your consent) and after you unsubscribed from the newsletter or after the purpose, for which you disclosed your data ceases to exist, the data will be erased from the newsletter mailing list. After your data are erased from the newsletter mailing list, we and/or the newsletter service provider will store your e-mail address in a blacklist in order to prevent further mailings from being sent. The data contained in the blacklist are only used for this specific purpose and will not be combined with other data. This is in your interest as well as in our interest in compliance with statutory provisions for sending newsletters.

Subscription services

In addition, you may subscribe to a notification which means, you will be informed via e-mail of any new entries in our blog. This subscription is also subject to the above-described double opt-in process and to your prior consent (Art. 6(1)(1)(a) of the GDPR and section 25(1) of the TTDSG)). For this subscription, you only need to provide your e-mail address.

The notifications will be sent via the WordPress plugin “Subscribe2”. In order to improve such service, the provider of the tool collects telemetric data, however, this is beyond our sphere of influence and we do not receive analyses or other information based thereon. For more information, please go to https://wordpress.org/plugins/subscribe2/.

You may withdraw your consent at any time with future effect by clicking on the unsubscribe button at the end of each notification.

Other plugins and tools

YouTube with extended data protection

This website embeds videos provided by the platform YouTube. The operator is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in the extended data protection mode. In accordance with the information provided by YouTube, this means that YouTube will not store any information regarding the visitors of this website before they watch the video. However, the extended data protection mode does not necessarily exclude the disclosure of data to YouTube partners. This means, YouTube will establish a connection to Google’s DoubleClick network, irrespective of whether you watch a video or not.

The use of YouTube and the related collection of data is based on your consent in accordance with Art. 6(1)(1)(a) of the GDPR and section 25(1) of the TTDSG) which you may grant using our consent banner. You may withdraw your consent at any time by changing and/or withdrawing your consent in the consent banner:

As soon as you start a YouTube video (after giving your consent) on this website, a connection to YouTube’s servers is established, and the YouTube server will be informed which of our pages you visited. If you are logged in to your YouTube account you allow YouTube to directly allocate your browsing behavior to your personal profile. You may prevent this by logging out from your YouTube account.

In addition, after you started a video, YouTube may store various cookies on your end device or use comparable recognition technologies, e.g. device fingerprinting. This way, YouTube receives information on the visitors of our website. This information is used, among others, in order to make video statistics, to improve user friendliness and to prevent fraud.

If necessary, the start of a video may initiate additional data processing activities that are beyond our sphere of influence.

For more information on YouTube’s data protection regulations, please go to https://policies.google.com/privacy?hl=de.

Google Maps

This website uses Google Maps. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

The use of Google Maps is based on your consent in accordance with Art. 6(1)(1)(a) of the GDPR and section 25(1) of the TTDSG) which you may grant using our consent banner. You may withdraw your consent at any time by changing and/or withdrawing your consent in the consent banner:

For the use of the functions of Google Maps, your IP address must be stored. In addition, Google Maps, after you gave your consent, starts to collect various user data when you access a page that contains a map. These data are usually transmitted to and stored on one of Google’s servers in the USA. This transmission of data is outside our sphere of influence. As long as Google Maps is activated, Google may use Google Web Fonts for a uniform presentation of the website. When you access Google Maps, your browser will store the required fonts in your browser cache in order to be able to correctly present texts and fonts.

The use of Google Maps is based on your consent in the interest of an attractive display of our website and in order to ensure that the places indicated on our website can be easily found. The transmission of data to the USA is based on the EU Standard Contractual Clauses. For more details, please go to: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more information on the handling of user data, please go to Google’s privacy policy at https://policies.google.com/privacy?hl=de.

Any questions?

If you have any questions, you may also contact your Data Protection Officer who will be pleased to assist you.

Contact for data protection:
E-mail: contact@miwe.de